The full video of the song was released on Februand had 154,848,066 views as of April 30, 2020. On Septemthe limited video of the song was released on the YouTube channel of Eros Now and had 95,463,174 views as of February 22, 2019. Due to its popularity and high demand, the singer of the song, Shreya Ghoshal, performed this number in many of her concerts. It was reportedly heard playing during the entire Dandiya festival that year. The song turned extremely popular among youth and garba lovers. Upon its release, the song was compared with Aishwarya Rai Bachchan's "Dholi Taro Dhol Baaje" in Bhansali's 1999 superhit, Hum Dil De Chuke Sanam for the similarities. The song's video was praised highly for Padukone's dancing skills and its Gujarati flavour. The song begins with a teary-eyed Deepika lighting up diyas and performing garba with vengeance. The video of the song shows Deepika Padukone performing Gujarati traditional garba dance in a red lehenga choli. The song was available at iTunes the same day of release and for online streaming at Saavn on 7 October 2013 and at Gaana the following day. The number was released just in time for the Navratri festival that has Dandiya nights for nine days, full of Garba dance. The full audio song was released on 2 October 2013 along with other songs of the album. Release Ī promo of the song was uploaded on Eros Now YouTube page on 1 October 2013.
Sanjay Leela Bhansali brought over traditional Garba dancers from Gujarat to teach the Garba in the traditional way to Padukone. The shooting of the song took ten days at an expensive set put up at Film City. It was reported that the actress stuck to the routine and shot for the song on the allotted schedule sporting medical braces to relax her movements. The duo complimented Deepika Padukone for her efforts though she sustained major bruises and swellings on her feet while performing some heavy-duty dance steps. The song was choreographed by Samir & Arsh Tanna. The song is arranged and produced by Tubby-Parik. The song is mixed and mastered by Tanay Gajjar. Nagada Sang Dhol is recorded at AVA Studios in Mumbai.